Facebook Page Monetization in Pakistan: Criteria, Methods, & Policies

With almost 2.91 billion users, Facebook is the largest and the most popular social media platform in the world. With all kinds of content, from pictures to videos and articles to posts it’s a hub for everything imaginable.

The content diversity on Facebook makes it a great place to earn and that is where Monetization comes in. Monetization means to earn money or to generate revenue from a business or an asset. Facebook Monetization works the same way in which you use a medium like ads, to make money.

Facebook Page Monetization Criteria

The Facebook Page Monetization Criteria varies based on your content and how you choose to market it. If you want to monetize your Facebook page, you can do that using the following 3 methods:

In-stream Ads

Fan Subscriptions

Branded Content

Now let’s talk about each method for Facebook Page Monetization and its associated criteria.

In-stream Ads

These ads are of short duration and may play in the start, in the end, or during a video on Facebook. These videos help you make money on the platform. Only Facebook pages can use these videos.

The following Facebook page monetization criteria should be met while using in-stream ads.

You can only publish posts from a page and not a Facebook profile
Minimum 18 years old
Follow Community Standards, Monetization, and Content Monetization Policies
Get to 10,000 followers
For videos on demand, get to 600,000 total viewed minutes (last 60 days)
5 active videos (excluding active cross-posted videos)
Reside in a country and use language eligible for monetization (Pakistan is currently not eligible for video monetization but Urdu is an accepted language for in-stream ads)
Videos of minimum 1-minute duration
Add breaks after every 1 min if the video is longer

You should check the In-stream Ad Eligibility for more details.

Fan Subscriptions

Through Fan Subscriptions, fans can support a page by paying monthly subscriptions

Fan subscriptions on Facebook can be used by invite only. Your page needs to comply with Facebook Monetization Standards, Apple’s App Store Guidelines for Subscriptions, and Fan Funding Creator Terms.

Additionally, the following Facebook page monetization criteria must be met:

10,000-page followers or 250+ Return Viewers (Pakistan is currently not eligible for fan subscriptions)
50,000 Post Engagements or 180,000 watch minutes (last 60 days)

You should check the Fan subscriptions Eligibility for more details.

Branded Content

Branded content includes videos, texts, articles, pictures, etc. featuring a third-party product, sponsor, or brand. To benefit from branded content, you need to follow these steps:

Request Access
Apply for Brand Collabs Manager on Facebook
Follow Branded Content Policies

Facebook Page Monetization Policies

There are certain policies Facebook pages need to follow to be monetized. These policies cover various aspects, from content type to the way it’s shared and the impact of the content on the Facebook community.

There are 3 categories of policies that should be considered:

Community Standards
Partner Monetization Policies
Content Monetization Policies

Now let’s talk about each category in detail.

Community Standards

Community Standards are set to make sure the platform remains safe, healthy, and productive for everyone. These are the basic and primary rules every profile, page, and group on Facebook should follow whether it’s monetized or not.

These policies promote the following ideas:

Authenticity
Safety
Dignity
Privacy

You should check the Facebook Community Standards for more details.

Partner Monetization Policies

Applying mostly at the page level, these rules and regulations are concerned with the behavior of your page as a whole.

To earn on Facebook; Pages, Events, Groups, and Profiles in a professional mode need to follow these rules:

Create the content on a surface and in a country that is eligible for monetization
Use authentic and original content
Receive authentic engagement
Establish presence
Make connections with entities that follow Facebook policies
You should check the Partner Monetization Policies for more details.

Content Monetization Policies

Along with Facebook Community Standards and Partner Monetization Policies, creators need to follow certain guidelines while creating content. According to the Content Monetization Policies, the following types of content should not be displayed on Facebook:

Static images polls and videos
Slideshows with images
Text montages
Embedded ads, looping videos

For more details, you should check the Content Monetization Policies.

Facebook Monetization Eligibility Check: Creator Studio

For the Facebook monetization eligibility check, you can use Creator Studio. It will display your page’s eligibility status and will offer useful insights.

Just open creator studio, if you logged into Facebook, your pages will be listed there automatically otherwise you can log in.

If you own multiple pages, select the page you want to open. Once that’s done, you will see the monetization option on the left. Click it and see your eligibility status and what you need to do, to monetize your page.

Facebook Monetization in Pakistan

Currently, in-stream ads and fan subscriptions do not work in Pakistan and thus cannot be utilized for monetization. But to change that, the government is working on a Facebook pilot program to test the possibilities of monetization in the country.

The program aims to test how Facebook monetization can work in Pakistan and the policies that will be needed to make it happen.

Although, the development is happening at a slow pace, we can surely expect fruitful results from the initiative.

For now, Facebook Marketplace in Pakistan is a great opportunity for businesses to sell their products online, hire employees and even accept payments.

FAQs

1. Can I Earn Through a Facebook Page?

Yes, Facebook pages can be monetized to earn money. To monetize a page you need to follow certain criteria and use certain methods. You can use in-stream ads, subscriptions or branded content on your page for monetization.

2. How do I enable Facebook Monetization?

You can monetize your Facebook page by visiting the Creator Studio. There you can see your eligibility status and if you have fulfilled all the requirements, you can monetize your page from the creator studio.

3. Why can’t I enable monetization on my Facebook page?

A Facebook page may not be eligible for monetization, if it violates a community standard, a monetization policy or does not meet the required threshold of followers, engagement, content quality etc.